The largest share of expenditure on digital advertising in Ukraine in 2022 was occupied by search ads, at 61 percent. To compare, influencer marketing accounted for only one percent of the digital ad budget.
Digital advertising spending distribution in Ukraine in 2022, by type of content
Characteristic
Spending share
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*Considering media budgets placed through specialized agencies.
The percentage shares have been calculated manually based on the expected absolute figures provided by the source.
Figures have been rounded.
Release date is the date of access.
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Statista. (June 1, 2023). Digital advertising spending distribution in Ukraine in 2022, by type of content [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/
Statista. "Digital advertising spending distribution in Ukraine in 2022, by type of content." Chart. June 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/
Statista. (2023). Digital advertising spending distribution in Ukraine in 2022, by type of content. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/
Statista. "Digital Advertising Spending Distribution in Ukraine in 2022, by Type of Content." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/
Statista, Digital advertising spending distribution in Ukraine in 2022, by type of content Statista, https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/ (last visited July 03, 2024)
Digital advertising spending distribution in Ukraine in 2022, by type of content [Graph], Statista, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1122633/digital-ad-spending-share-by-type-ukraine/