Digital advertising budget share in Ukraine 2023, by format

Published by Statista Research Department, Oct 15, 2024

The largest share of expenditure on digital advertising in Ukraine in 2023 was occupied by search ads, at 49 percent. To compare, influencer marketing accounted for only 1.6 percent of the digital ad budget.

Digital advertising spending distribution in Ukraine in 2023, by type of content

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Sources

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Release date

October 2024

Region

Ukraine

Survey time period

2023

Supplementary notes

The percentage shares have been calculated manually based on the expected absolute figures provided by the source.

Figures have been rounded.

The figures might not sum to 100 percent due to rounding.

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Statistics on " Digital advertising in Central and Eastern Europe (CEE) "

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Other statistics that may interest you Digital advertising in Central and Eastern Europe (CEE)

Overview

6

Czechia

8

Hungary

7

Poland

8

Romania

5

Russia

4

Slovakia

5

Ukraine

4

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