Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 25 percent of adults in the United States stated that they had a more favorable view of brands who posted their support of the protestors on social media. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality in the United States on social media. Many brands have posted statements of support to their social media platforms - however, many audiences either disapprove of or distrust brand's motives in doing so.
Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020
Original question: "Now, thinking about the current protests and demonstrations in dozens of U.S. cities, would you have a more or less favorable view of companies that did the following? Support protesters on social media"
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Morning Consult. (June 2, 2020). Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/
Morning Consult. "Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020." Chart. June 2, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/
Morning Consult. (2020). Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/
Morning Consult. "Share of U.S. Adults Who Have a Favorable View of Companies Who Support Protesters in The Demonstrations over George Floyd's Death in U.S. Cities on Social Media as of June 2020." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/
Morning Consult, Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020 Statista, https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/ (last visited August 25, 2024)
Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020 [Graph], Morning Consult, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1122623/favorability-companies-support-protesters-social-media-usa/