The largest share of pharmaceutical businesses' costs on offline advertising in Russia fell on gastroenterological medicines, exceeding 21 percent in 2019. The second leading category were cold and flu remedies, occupying a share of nearly 19 percent. The share of other categories was significantly smaller.
Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category
Only the categories with highest shares were presented.
The study obtained TV and radio ad data nationally, and the outdoor ad data were collected in 50 cities of Russia.
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Adindex. (May 1, 2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category." Chart. May 1, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. (2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of Offline Advertising Spending in The Pharmaceutical Segment in Russia in 2019, by Product Category." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex, Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category Statista, https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/ (last visited December 30, 2024)
Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph], Adindex, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
