Factors affecting the choice of medicines in Russia 2020

Published by Statista Research Department, May 10, 2022
The main factors affecting the customers' choice of pharmaceuticals in Russia were prescriptions by a medical specialist. Furthermore, previous experience of using a medicine was significant for 60 percent of consumers, as measured in November 2020.

Factors affecting pharmaceutical choice among Russian consumers as of November 2020

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Release date

February 2021

Region

Russia

Survey time period

November 2020

Number of respondents

800 respondents

Age group

15-54 years

Method of interview

Online survey

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Overview

8

Segments

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Companies and brands

8

Pharmacies

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Online retail

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Trade

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