According to hypeauditor.com, over half of the macro-influencers and mega-influencers on Instagram in India had inauthentic comments as of May 2021. Nano influencers in the country were found to have a higher level of real connection with their followers, thus also reducing the level of spam or inauthentic comments per post.
Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (June 15, 2021). Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier ." Chart. June 15, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. (2021). Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Influencers with Inauthentic Comments as of May 2021, by Influencer Tier ." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor, Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier Statista, https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/ (last visited December 23, 2024)
Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
