According to hypeauditor.com, over 22 percent of the mid-tier influencers on Instagram in India were found with follower growth anomalies as of May 2021. Furthermore, over 60 percent of mega-influencers had inauthentic comments to increase their follower numbers instead of growing their profile organically.
Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (June 15, 2021). Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier ." Chart. June 15, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/
HypeAuditor. (2021). Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Influencers with Growth Anomalies as of May 2021, by Influencer Tier ." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/
HypeAuditor, Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier Statista, https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/ (last visited December 30, 2024)
Share of Indian Instagram influencers with growth anomalies as of May 2021, by influencer tier [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1122344/india-share-of-instagram-influencers-with-growth-anomalies-by-influencer-tier/
