According to hypeauditor.com, a majority of mega-influencers on Instagram in India were involved in fraudulent activities to inflate their follower and engagement numbers as of May 2021. A vast majority of Instagram influencers were found to make use of unethical methods to increase their follower numbers at least once. Many influencers with over five thousand followers and who made money from advertisements intentionally inflated their numbers to boost publicity.
Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (June 15, 2021). Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier ." Chart. June 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/
HypeAuditor. (2021). Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Creators Involved in Fraud as of May 2021, by Influencer Tier ." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/
HypeAuditor, Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier Statista, https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/ (last visited December 22, 2024)
Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1122329/india-share-of-instagram-creators-involved-in-fraud-by-influencer-tier/
