According to hypeauditor.com, mega-influencers or celebrities on Indian Instagram had the most interactions in terms of likes and comments as of January 2020. Furthermore, Instagram users in India were found to have more engaging content than the worldwide average engagement.
Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier
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Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier
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Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (March 26, 2020). Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/
HypeAuditor. "Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier ." Chart. March 26, 2020. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/
HypeAuditor. (2020). Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier . Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/
HypeAuditor. "Average Interactions per Post on Instagram Influencer Profiles across India as of January 2020, by Influencer Tier ." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/
HypeAuditor, Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier Statista, https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/ (last visited May 07, 2025)
Average interactions per post on Instagram influencer profiles across India as of January 2020, by influencer tier [Graph], HypeAuditor, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1122328/india-average-instagram-interactions-by-influencer-tier/
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