According to hypeauditor.com, nano-influencers on Instagram in India had the highest engagement rate of 5.9 percent as of January 2020. Nano influencers were those with thousand to five thousand followers on the social networking platform. Overall, Indian Instagram influencers had a higher engagement rate compared to the worldwide average in the measured time period.
Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (March 26, 2020). Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/
HypeAuditor. "Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier ." Chart. March 26, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/
HypeAuditor. (2020). Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/
HypeAuditor. "Average Engagement Rate of Indian Instagram Influencers as of January 2020, by Influencer Tier ." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/
HypeAuditor, Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier Statista, https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/ (last visited December 30, 2024)
Average engagement rate of Indian Instagram influencers as of January 2020, by influencer tier [Graph], HypeAuditor, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1122327/india-average-engagement-rate-of-instagram-influencers-by-tier/
