Belgium: SVOD penetration in Flanders, by age 2019

Commercial streaming services, like Netflix, more than doubled in their use among 16-to-24-year-olds in Belgium between 2016 and 2019. This according to survey results that looked into online activities from individuals in Belgium and its three regions: Dutch-speaking Flanders, French-language Wallonia and the Brussels-Capital Region (the city of Brussels with its surrounding villages). The youngest age group in the survey saw penetration rates increase from 27 percent in 2016 to 64 percent in 2019. Millennials ages 25 to 34 did not witness as dramatic growth, but also more than doubled within the same time period.

Share of individuals who used video on demand from a commercial service (such as Netflix) in Flanders (Belgium) from 2016 to 2019, by age

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55-64 years	65-74 years
2019	64%	47%	28%	22%	10%	4%
2018	51%	39%	24%	14%	9%	4%
2016	27%	23%	13%	8%	2%	2%

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Release date

February 2020

More information

Region

Belgium

Survey time period

2016, 2018 and 2019

Number of respondents

5,800 respondents

Age group

16-74 years

Special properties

Citizens from Belgium who used the Internet in the past 3 months

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "For which of the following activities did you use the Internet for private reasons in the last three months?" [Watch other online video material from commercial services (e.g. Netflix) on demand]. (In Belgian Dutch: "Voor welke van de volgende activiteiten gebruikte u tijdens de laatste drie maanden het internet om privéredenen?" [Op aanvraag kijken naar ander onlinevideomateriaal van commerciële diensten (bv. Netflix)], in French: "Au cours de ces trois derniers mois, parmi les activités suivantes sur l’Internet, lesquelles avez-vous effectuées à des fins privées?" [Regarder sur demande d’autres vidéos en ligne de services commerciaux Netflix p.ex.)]

The figures have been taken from several publications.

The source does not mention why no numbers were given for 2017. The survey did return that year, but the question was not asked. In 2018, the source resumed the question. Additionally, no numbers exist from before 2016.

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