Share of Instagram influencers in India 2020 by tier

Published by
Tanushree Basuroy,
Mar 15, 2022
According to hypeauditor.com, 54.3 percent of the Instagram influencers across India had between five to 20 thousand followers as of January 2020. These type of Instagram influencers were classified as micro influencers and were considered to have a more niche audience base, with deeper connections.

Distribution of Instagram influencers across India as of January 2020, by tier

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Release date

March 2020

Region

India

Survey time period

January 2020

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User-generated content in IndiaSocial media usage in IndiaInternet usage in IndiaContent regulation in IndiaUser-generated content
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