According to a poll conducted in May 2020, around 26 percent of Generation-Zers in the United States expected to spend more on alcoholic beverages due to the coronavirus pandemic. In contrast, only 9 percent of Baby Boomers expected to spend more on alcohol.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation*
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Morning Consult. (May 1, 2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. "Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation*." Chart. May 1, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. (2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation*. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. "Expected Change in Consumer Spending on Alcoholic Beverages Due to The Coronavirus in The United States in May 2020, by Generation*." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult, Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* Statista, https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/ (last visited December 26, 2024)
Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* [Graph], Morning Consult, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
