The benefit most associated with social commerce by North American retailers was having improved customer communications. During a fourth quarter 2019 survey, 62 percent of responding retailers stated that this was a positive aspect of social commerce. The ability to personalize customer behavior experience based on behavior was ranked second with 49 percent.
Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019
Characteristic
Share of respondents
Improved customer communications
62%
Ability to personalize customer experiences based on behavior
49%
Increased visibility of product listings
49%
Enhanced product reviews/recommendations
42%
Customer ability to share/interact with transaction details
38%
Improved customer journey/ease of purchase
31%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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eMarketer. (May 26, 2020). Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. "Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019." Chart. May 26, 2020. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. (2020). Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. "Benefits That Retailers in North America Most Associate with Social Commerce as of 4th Quarter 2019." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer, Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 Statista, https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/ (last visited March 14, 2025)
Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 [Graph], eMarketer, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1121603/north-american-retailers-social-commerce-benefits/
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