In 2019 a study was conducted to compare the state of B2B advertising in the United States and Canada. It was found that the two neighbors are similar in terms of which industries spend the largest share on B2B print ads, namely, the top three were industrial, professional service, and financial. However, there were some differences as to how much they spent. For example, wholesalers accounted for 9.4 percent of total print spend in Canada, whereas the same industry only had a six percent share of total expenditures in the United States.
Share of B2B print advertising spending in the United States and Canada in 2019, by industry
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MediaRadar. (January 22, 2020). Share of B2B print advertising spending in the United States and Canada in 2019, by industry [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/
MediaRadar. "Share of B2B print advertising spending in the United States and Canada in 2019, by industry." Chart. January 22, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/
MediaRadar. (2020). Share of B2B print advertising spending in the United States and Canada in 2019, by industry. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/
MediaRadar. "Share of B2b Print Advertising Spending in The United States and Canada in 2019, by Industry." Statista, Statista Inc., 22 Jan 2020, https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/
MediaRadar, Share of B2B print advertising spending in the United States and Canada in 2019, by industry Statista, https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/ (last visited December 03, 2024)
Share of B2B print advertising spending in the United States and Canada in 2019, by industry [Graph], MediaRadar, January 22, 2020. [Online]. Available: https://www.statista.com/statistics/1121563/b2b-print-ad-spend-share-us-canada-by-industry/
