Belgium: SVOD penetration, by gender 2019

In the period between 2016 and 2019, women in Belgium were increasingly using commercial streaming services like Netflix to watch video content on demand, according to a survey that looked into online activities from individuals in the country. In 2016, 11 percent percent of Belgian women used an SVOD service. Two years later, both men and women showed an increased interest although it was slightly higher for men than it was for women. In 2019, however, this gender gap had nearly disappeared.

Share of individuals who used video on demand from a commercial service (such as Netflix) in Belgium from 2016 to 2019, by gender

Characteristic	Men	Women
2019	29%	28%
2018	26%	21%
2016	14%	11%

0%5%10%15%20%25%30%35%

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Release date

May 2020

More information

Region

Belgium

Survey time period

2016, 2018 and 2019

Number of respondents

5,800 respondents

Age group

16-74 years

Special properties

Citizens from Belgium who used the Internet in the past 3 months

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "For which of the following activities did you use the Internet for private reasons in the last three months?" [Watch other online video material from commercial services (e.g. Netflix) on demand]. (In Belgian Dutch: "Voor welke van de volgende activiteiten gebruikte u tijdens de laatste drie maanden het internet om privéredenen?" [Op aanvraag kijken naar ander onlinevideomateriaal van commerciële diensten (bv. Netflix)], in French: "Au cours de ces trois derniers mois, parmi les activités suivantes sur l’Internet, lesquelles avez-vous effectuées à des fins privées?" [Regarder sur demande d’autres vidéos en ligne de services commerciaux Netflix p.ex.)]

The figures have been taken from several publications.

The source does not mention why no numbers were given for 2017. The survey did return that year, but the question was not asked. In 2018, the source resumed the question. Additionally, no numbers exist from before 2016.

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