According to a report published by hypeauditor.com, 41.46 percent of macro influencers in Malaysia have been inflating their comments section. It is most likely due to spam on Instagram. In total, there were around 11 million Instagram users in Malaysia as of January 2020.
Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020
Inauthentic and suspicious comments are defined as: comments that consist of emojis only or words like: wow, cool, fantastic etc, are monosyllabically simple and irrelevant or consist of the mention of another account only.
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HypeAuditor. (March 25, 2020). Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/
HypeAuditor. "Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020." Chart. March 25, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/
HypeAuditor. (2020). Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/
HypeAuditor. "Distribution of Instagram Influencers with Inflated Artificial Comments in Malaysia in 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/
HypeAuditor, Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020 Statista, https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/ (last visited December 03, 2024)
Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020 [Graph], HypeAuditor, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1121395/malaysia-instagram-influencers-with-artificial-comments/