According to a report published by hypeauditor.com, 66 percent of micro influencers in Malaysia have been involved in fraud while 44.58 percent of nano-influencers have engaged in fraudulent activities. In total, there were around 11 million Instagram users in Malaysia as of January 2020.
Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020
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HypeAuditor. (March 25, 2020). Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/
HypeAuditor. "Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020." Chart. March 25, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/
HypeAuditor. (2020). Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/
HypeAuditor. "Breakdown of Instagram Influencers' Involved in Fraud in Malaysia in 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/
HypeAuditor, Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020 Statista, https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/ (last visited July 03, 2024)
Breakdown of Instagram influencers' involved in fraud in Malaysia in 2020 [Graph], HypeAuditor, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1121377/malaysia-instagram-influencers-involved-in-fraud/