According to a report published by hypeauditor.com, nano-influencers had the highest engagement rate with 4.58 percent. Malaysian Instagram users are less engage in influencers content as compared to other countries. In total, there were around 11 million Instagram users in Malaysia as of January 2020.
Breakdown of Instagram influencers' engagement rate in Malaysia in 2020
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HypeAuditor. (March 25, 2020). Breakdown of Instagram influencers' engagement rate in Malaysia in 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/
HypeAuditor. "Breakdown of Instagram influencers' engagement rate in Malaysia in 2020." Chart. March 25, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/
HypeAuditor. (2020). Breakdown of Instagram influencers' engagement rate in Malaysia in 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/
HypeAuditor. "Breakdown of Instagram Influencers' Engagement Rate in Malaysia in 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/
HypeAuditor, Breakdown of Instagram influencers' engagement rate in Malaysia in 2020 Statista, https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/ (last visited November 23, 2024)
Breakdown of Instagram influencers' engagement rate in Malaysia in 2020 [Graph], HypeAuditor, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1121364/malaysia-breakdown-of-instagram-engagement-rate/