Distribution of Meta's advertising audience in Hungary 2023, by age and gender

As of 2021, the biggest group of people reachable through social media advertisements in Hungary were men between the ages of 25 and 34 years, measuring at approximately 19 percent. Males aged between 13 and 17 years accounted for the smallest share of social media advertising audience.

TikTok advertising

Besides Facebook and Instagram, the leading social media platforms in Hungary, TikTok is becoming increasingly popular particularly among the younger generations. In 2021, nearly 40 percent of Hungarians from generation Z used TikTok. However, the platform's usage rate was lower among the older generations. As of 2020, seven percent of the social media platform’s users stated that they had purchased products seen advertised on TikTok while every fifth person said that they had considered purchasing a product.

Leading brands on Twitter

Even though Twitter does not enjoy such wide popularity in Hungary as other social media platforms, numerous brads use it to communicate with their followers. As of December 2020, the telecommunications provider Telekom HU was the most followed Hungarian brand on Twitter, counting nearly 174 thousand followers. At the same time, Vodafone Hungary ranked second with 42 thousand followers.