A survey from 2020 showed that 58 percent of Italian female consumers purchased wine in supermarket stores, while 56 percent of male respondents did the same. Online marketplaces were preferred more by male respondents (15 percent) than by female ones (eight percent).
Popular wine retail channels in Italy in 2020, by gender
Characteristic
Male
Female
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This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (May 27, 2020). Popular wine retail channels in Italy in 2020, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/
YouGov Italy. "Popular wine retail channels in Italy in 2020, by gender." Chart. May 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/
YouGov Italy. (2020). Popular wine retail channels in Italy in 2020, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/
YouGov Italy. "Popular Wine Retail Channels in Italy in 2020, by Gender." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/
YouGov Italy, Popular wine retail channels in Italy in 2020, by gender Statista, https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/ (last visited August 25, 2024)
Popular wine retail channels in Italy in 2020, by gender [Graph], YouGov Italy, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1121277/popular-wine-retail-channels-by-gender-italy/