A survey from 2020 showed that 57 percent of Italian consumers purchased wine in supermarket stores, while 36 percent of them preferred purchasing directly from the wine producers. Online marketplaces were preferred by 11 percent of the respondents.
Share of Italian wine shoppers in 2020, by retail channel
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (May 27, 2020). Share of Italian wine shoppers in 2020, by retail channel [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian wine shoppers in 2020, by retail channel." Chart. May 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. (2020). Share of Italian wine shoppers in 2020, by retail channel. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian Wine Shoppers in 2020, by Retail Channel." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy, Share of Italian wine shoppers in 2020, by retail channel Statista, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/ (last visited August 25, 2024)
Share of Italian wine shoppers in 2020, by retail channel [Graph], YouGov Italy, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/