As of 2023, Beavertown Neck Oil Session IPA was the leading craft beer brand ranked by sales in the on-trade channel in the United Kingdom. During the 12 months ended October 7, 2023, its sales amounted to approximately 261 million British pounds.
BrewDog’s market position
The Scottish company BrewDog was founded in 2007. Based in Ellon, the company not only brews beer but also operates a pub chain. On the UK market half of the top ten craft beers sold off-trade (in retail) are BrewDog branded products. The BrewDog Punk IPA (India Pale Ale) was the leading BrewDog craft beer off-trade. That an IPA is topping this list is hardly surprising, since IPAs are the country’s favorite beer type.
On-trade sales volumes
Between 2015 and 2019 on-trade sales (pubs, restaurants, etc.) of craft beers grew by over half a million hectoliters. In 2019, about 1.24 million hectoliters were sold in the UK.
On-trade sales of craft beer brands in the United Kingdom in 2023
(in million British pounds)
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Morning Advertiser. (December 11, 2023). On-trade sales of craft beer brands in the United Kingdom in 2023 (in million British pounds) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/
Morning Advertiser. "On-trade sales of craft beer brands in the United Kingdom in 2023 (in million British pounds)." Chart. December 11, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/
Morning Advertiser. (2023). On-trade sales of craft beer brands in the United Kingdom in 2023 (in million British pounds). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/
Morning Advertiser. "On-trade Sales of Craft Beer Brands in The United Kingdom in 2023 (in Million British Pounds)." Statista, Statista Inc., 11 Dec 2023, https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/
Morning Advertiser, On-trade sales of craft beer brands in the United Kingdom in 2023 (in million British pounds) Statista, https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/ (last visited December 22, 2024)
On-trade sales of craft beer brands in the United Kingdom in 2023 (in million British pounds) [Graph], Morning Advertiser, December 11, 2023. [Online]. Available: https://www.statista.com/statistics/1121258/leading-craft-beer-brands-by-sales-in-the-united-kingdom/
