Devices used for live radio listening in Italy in 2020, by age group

Published by Patrick Leu, May 29, 2024
Radios installed in cars was the most used device among Italian listeners aged over 55 years. A survey from 2020 revealed that 56 percent of them listened to live radio through their car radio, while 43 percent of them preferred a traditional radio. Smartphones reported a penetration rate of 32 percent for live radio listening among individuals of this age group.

What kind of device do you use to listen to the live radio?

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Release date

May 2020

Region

Italy

Survey time period

May 26-27, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Che dispositivi utilizzi per l'ascolto della radio in diretta/live? Seleziona tutte le risposte che ritieni opportune."

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