Brazil: share of fraudulent Instagram influencers 2020

Published by
J. G. Navarro,
Mar 19, 2024
In 2020, 46.39 percent of Brazilian Instagram influencers with between five to 20 thousand followers were involved in Instagram fraud, making the remaining 53.61 percent fraud-free. Such practices as buying followers, following/unfollowing, buying likes and comments, buying stories views, and comment pods are considered Instagram fraud.

Share of Instagram influencers involved in fraud in Brazil in 2020, by number of followers

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Release date

February 2020

Region

Brazil

Survey time period

February 2020

Number of respondents

515,830 influencers

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

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Market size

5

Content marketing

3

Audience

5

Biggest influencers

6

Consumer attitudes

4

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