Brazil: leading Instagram influencers 2020

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, soccer player Neymar da Silva was the leading Instagram influencer in Brazil, having attracted 70.2 million followers from the South American country. His followers generated 650.4 thousand of likes and comments that came from real people and influencers (authentic engagement).

Leading Instagram influencers in Brazil in 2020, by number of Brazilian followers

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Release date

February 2020

Region

Brazil

Survey time period

February 2020

Number of respondents

515,830 influencers

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

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Market size

5

Content marketing

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Audience

5

Biggest influencers

6

Consumer attitudes

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