Netherlands: digital commerce growth 2024

During the second quarter of 2024, the upward trend of the digital commerce revenue in the Netherlands was put to a halt. The latest recorded growth was measured at two percent, in the first quarter of 2024.

Key market figures

The Dutch e-commerce market was valued at around 35 billion euros in 2023, marking a three percent growth compared to the previous year. This growth is indicative of the increasing significance of online retail in the country, with online shopping accounting for more than three percent of the GDP. Additionally, the significant increase in revenue generated by online supermarkets further emphasizes the growing influence of digital commerce in the retail sector.

Desktop versus mobile

E-commerce traffic on both computers and mobile devices in the Netherlands has witnessed notable changes, with mobile commerce enjoying steady growth. While e-commerce activity on computers declined in the third quarter of 2023, mobile commerce saw a two percent increase compared to the previous year. The surge in mobile commerce indicates a shift in consumer preferences towards convenient and accessible online shopping experiences, highlighting the need for businesses to optimize their platforms for mobile users.

Annual percentage change in digital commerce revenue in the Netherlands from 2nd quarter 2023 to 2nd quarter 2024

Characteristic	YoY change
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Release date

September 2024

More information

Region

Netherlands

Survey time period

Q2 2023 to Q2 2024

Supplementary notes

The source adds the following methodology information: "To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold."

The year-over-year (YoY) change in revenue on a per-period basis.

Release date is date of access,

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