Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024

Published by Statista Research Department, Dec 10, 2024

In 2024, social media was the top beauty product discovery channel for members of Generation Z in the United States. More than half (62 percent) of surveyed consumers saw or heard about a new beauty product that they later went on to purchase via social media.

Most popular beauty product discovery channels among Gen Z shoppers in the United States in 2024

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Statistic: Most popular beauty product discovery channels among Gen Z shoppers in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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