Reasons why Chinese consumers want to try cross-border e-commerce retail outlets 2019
According to a survey about cross-border e-commerce platforms and overseas shopping users in China in 2019, 62.8 percent of respondents stated that the reason they were willing to experience cross-border e-commerce retail outlets offline was more certainty regarding product quality. Around 51.3 percent of respondents stated that they wanted to try cross-border e-commerce physical retail outlets for promotional discounts.