A March 2020 survey of global B2B decision makers revealed that 30 percent of manufacturing companies felt that the biggest threat to their organization was increasing costs to acquire new customers. In contrast, only 4 percent of B2B manufacturers were worried about digital fatigue as a threat.
Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical
Characteristic
Digitally native startups disrupting our industry
Increasing costs to acquire new customers
Channel conflict preventing us from selling online
Increasing digital expectations from our customers or partners
Competitors investing in digital experience solutions more than we are
Digital fatigue (i.e., tired of being required to use myriad digital tools and apps concurrently)
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Episerver. (April 28, 2020). Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/
Episerver. "Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical." Chart. April 28, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/
Episerver. (2020). Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/
Episerver. "Biggest External Threat to Organization According to Global B2b Decision Makers as of March 2020, by Vertical." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/
Episerver, Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical Statista, https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/ (last visited December 18, 2024)
Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical [Graph], Episerver, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1120682/biggest-external-threats-b2b-vendors-vertical/
