This statistic illustrates the share of consumers following influencers from the fashion sector in France in 2018, 2019 and 2020, by sex. We can thus observe that the share of consumers following fashion influencers has increased: In 2019, three quarters of French female consumers followed influencers from the fashion industry on social media, and about half of male consumers also followed influencers from this industry. In 2020, that number fell by about seven point for all.
Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender
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Wavestone. (April 30, 2020). Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/
Wavestone. "Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender." Chart. April 30, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/
Wavestone. (2020). Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/
Wavestone. "Proportion of Consumers following Fashion Industry Influencers in France from 2018 to 2020, by Gender." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/
Wavestone, Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender Statista, https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/ (last visited December 30, 2024)
Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by gender [Graph], Wavestone, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1120679/go-consumers-following-influencers-fashion-france-according-to-sex/
