Advertising campaigns related to the coronavirus in Italy in 2020, by sector

Published by
Michele Majidi,
Jan 6, 2023
Many new advertising campaigns launched in Italy were related to the coronavirus (COVID-19) pandemic. Between April and May 2020, 17 percent of the coronavirus-related campaigns of advertising and marketing were run in the food industry, while the media and publishing businesses rolled out 15 percent of the overall number of campaigns. Public institutions made up 14 percent of the total.

Distribution of advertising campaigns related to the coronavirus in Italy in 2020, by industry sector

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Release date

May 2020

Region

Italy

Survey time period

April 27 to May 17, 2020

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