Market share of tablet device vendors in the United States 2020-2024

In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly 59 percent of the market. Samsung ranked second among other vendors, occupying around 15.3 percent of the U.S. tablet market. 

Apple’s iPad: A consumer favorite

 With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around 30 percent, ten percent more than its closest competitor Samsung.

Modern-day tablets

  A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than 300 U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.