Most chosen FMCG brands in the Poland 2021-2023, by consumer reach points

Published by
Adriana Sas,
Jul 12, 2024
In 2023, Mlekovita was the leading FMCG brand in Poland, with approximately 250 million consumer reach points. Piatnica Osp and Mlekpol followed, with 243 million and 203 million consumer reach points, respectively.

Leading 20 FMCG brands ranked by consumer reach points in Poland from 2021 to 2023 (in millions)

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Release date

July 2024

Region

Poland

Survey time period

2021 to 2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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