During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on the future of their business and the ad market, it was found that only 1.5 percent of respondents indicated the baby, child and parenthood category to have the greatest negative impact compared to their original plan for 2020. The same was true for pets and pet supplies, meaning that media sellers perceived these categories to be relatively safe despite the pandemic.
Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020
among media publishers, media platforms and programmatic companies
Supplementary notes
Original questions: Please select the top five categories you project will be the hardest hit / have the greatest negative impact against your original 2020 plan?
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IAB (U.S.). (April 15, 2020). Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/
IAB (U.S.). "Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020." Chart. April 15, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/
IAB (U.S.). (2020). Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/
IAB (U.S.). "Brand Categories Expected to Be Least Impacted Due to Coronavirus Outbreak According to Advertising Sellers in The United States as of April 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/
IAB (U.S.), Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 Statista, https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/ (last visited December 21, 2024)
Brand categories expected to be least impacted due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 [Graph], IAB (U.S.), April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1120131/covid19-least-impacted-categories-per-media-sellers-us/
