The performance segment of the interactive advertising market in Russia grew by 33 percent in 2023 compared to the previous year. The fastest-growing category was online retail media, whose spending increased by 227 percent. Classified ads recorded a 43-percent increase.
How much is spent on digital advertising in Russia?
In 2023, Russian advertisers spent around 387 billion Russian rubles on advertising on online services. Moreover, the expenditure on digital press amounted to nearly 21 billion Russian rubles. In general, online advertising spend in Central and Eastern Europe was significantly lower compared to North America, Asia-Pacific, and Western Europe.
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Interactive Advertising Development Association (Russia). (April 16, 2024). Year-over-year growth rate of interactive advertising expenditure in Russia in 2023, by selected segment [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). "Year-over-year growth rate of interactive advertising expenditure in Russia in 2023, by selected segment." Chart. April 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). (2024). Year-over-year growth rate of interactive advertising expenditure in Russia in 2023, by selected segment. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). "Year-over-year Growth Rate of Interactive Advertising Expenditure in Russia in 2023, by Selected Segment." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia), Year-over-year growth rate of interactive advertising expenditure in Russia in 2023, by selected segment Statista, https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/ (last visited December 21, 2024)
Year-over-year growth rate of interactive advertising expenditure in Russia in 2023, by selected segment [Graph], Interactive Advertising Development Association (Russia), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
