In 2022, Coca-Cola was Hungary's most popular FMCG brand with 40 consumer reach points. Kinder ranked second with 39 points, and Milka came third with 30 consumer reach points.
Ranking of FMCG brands in Hungary in 2022, by consumer reach points
(CRP)
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (May 30, 2023). Ranking of FMCG brands in Hungary in 2022, by consumer reach points (CRP) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/
Kantar Worldpanel. "Ranking of FMCG brands in Hungary in 2022, by consumer reach points (CRP)." Chart. May 30, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/
Kantar Worldpanel. (2023). Ranking of FMCG brands in Hungary in 2022, by consumer reach points (CRP). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/
Kantar Worldpanel. "Ranking of Fmcg Brands in Hungary in 2022, by Consumer Reach Points (Crp)." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/
Kantar Worldpanel, Ranking of FMCG brands in Hungary in 2022, by consumer reach points (CRP) Statista, https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/ (last visited October 02, 2024)
Ranking of FMCG brands in Hungary in 2022, by consumer reach points (CRP) [Graph], Kantar Worldpanel, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1119937/hungary-leading-fmcg-brands-by-crp/