What makes a great brand according to Generation Z in the UK 2020
During a survey conducted in the United Kingdom in 2020, participants were asked what makes a great Gen Z brand. According to the resulting data, 24 percent of young adults aged 15 to 24 years old answered 'ethics and politics'. Social awareness however, is not the only main factor when it comes to brand perception with 22 percent citing 'aesthetics' as an important element. Only 8 percent cared about a brand's affordability and trendiness, with 16 percent preferring brands to display individuality and uniqueness.
