In 2022, Coca-Cola was the first-ranking beverage brand in Hungary, counting 40 consumer reach points countrywide. In the same period, HELL was the second most popular beverage brand in Hungary with 21 consumer reach points.
Ranking of beverage brands in Hungary in 2023, by consumer reach points
(CRP)
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (October 30, 2024). Ranking of beverage brands in Hungary in 2023, by consumer reach points (CRP) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/
Kantar Worldpanel. "Ranking of beverage brands in Hungary in 2023, by consumer reach points (CRP)." Chart. October 30, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/
Kantar Worldpanel. (2024). Ranking of beverage brands in Hungary in 2023, by consumer reach points (CRP). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/
Kantar Worldpanel. "Ranking of Beverage Brands in Hungary in 2023, by Consumer Reach Points (Crp)." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/
Kantar Worldpanel, Ranking of beverage brands in Hungary in 2023, by consumer reach points (CRP) Statista, https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/ (last visited November 21, 2024)
Ranking of beverage brands in Hungary in 2023, by consumer reach points (CRP) [Graph], Kantar Worldpanel, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1119920/hungary-leading-beverage-brands-by-crp/