As of March 2024, seven percent of apps from the United States monetized by being paid apps, while only three percent of global apps monetized this way. Additionally, a quarter of U.S. apps generated revenue by including ads. This is lower than the worldwide average of 31percent of apps that include ads.
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Everything on "Mobile advertising and marketing in the U.S." in one document: edited and divided into chapters, including detailed references.
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Overview
User acquisition, retention, and conversion
App monetization
App stores
App publishers
Spotlight: subscription apps
Further related statistics
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