During the 2019 Women's Soccer World Cup, advertisers spent 96 million U.S. dollars on ads aired on U.S. TV networks belonging to Fox and NBCU Telemundo. In comparison, a year earlier, when the Men's World Cup was broadcast on U.S. TV, advertising spending reached 350 million U.S dollars.
TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019
(in million U.S. dollars)
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Wall Street Journal. (September 16, 2019). TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/
Wall Street Journal. "TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars)." Chart. September 16, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/
Wall Street Journal. (2019). TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/
Wall Street Journal. "Tv Advertising Spending during The Fifa Women's and Men's World Cup on Tv Networks in The United States in 2018 and 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Sep 2019, https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/
Wall Street Journal, TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/ (last visited December 30, 2024)
TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars) [Graph], Wall Street Journal, September 16, 2019. [Online]. Available: https://www.statista.com/statistics/1119813/men-women-world-cup-tv-ad-spend-us/
