Brazil: e-commerce products' price change before Black Friday 2020

Published by
Stephanie Chevalier,
Sep 1, 2022
In 2020, Black Friday took place on November 27. Nine days earlier, on November 18, the average price of an air conditioner on an e-commerce website in Brazil had increased by 15.7 percent compared to the average observed on September 27, exactly two months before 2020's Black Friday. Similarly, prices of water-based air conditioners rose by 14.7 percent. In Brazil, Black Friday precedes the beginning of summer by a maximum of four weeks.

Change in prices of selected e-commerce products nine days prior to Black Friday in Brazil in 2020

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Release date

November 2020

Region

Brazil

Survey time period

September 27 to November 18, 2020

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Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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