Most chosen health and beauty product brands in Russia 2020

Published by A. Melkadze, Aug 19, 2022
Colgate was the most popular health and beauty brand in Russia as of 2020. Bella listed third after Aura, with 70 consumer reach points in the country.

Ranking of health and beauty product brands in Russia in 2020, by consumer reach points (CRP)*

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Sources

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Release date

June 2021

Region

Russia

Survey time period

November 2018 to October 2020

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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