With over 480 consumer reach points across country, Prostokvashino was the most popular dairy product brand in Russia in 2020. Domik V Derevne listed second, while Activia made it in the top five with 162 CRP over the observed period.
Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)*
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (June 8, 2021). Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/
Kantar Worldpanel. "Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)*." Chart. June 8, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/
Kantar Worldpanel. (2021). Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/
Kantar Worldpanel. "Ranking of Dairy Product Brands in Russia in 2020, by Consumer Reach Points (Crp)*." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/
Kantar Worldpanel, Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)* Statista, https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/ (last visited December 22, 2024)
Ranking of dairy product brands in Russia in 2020, by consumer reach points (CRP)* [Graph], Kantar Worldpanel, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1119478/russia-leading-dairy-product-brands-by-crp/
