In 2020, Lay's was the most popular among the food product brands in Russia with 481 consumer reach points. Makheev and Sloboda ranked second and third with 285 and 256 CRPs over the observed period, respectively.
Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)*
Characteristic
Consumer reach points*
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* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (June 8, 2021). Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/
Kantar Worldpanel. "Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)*." Chart. June 8, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/
Kantar Worldpanel. (2021). Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/
Kantar Worldpanel. "Ranking of Food Product Brands Ranked in Russia in 2020, by Consumer Reach Points (Crp)*." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/
Kantar Worldpanel, Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)* Statista, https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/ (last visited July 22, 2024)
Ranking of food product brands ranked in Russia in 2020, by consumer reach points (CRP)* [Graph], Kantar Worldpanel, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1119386/russia-leading-food-product-brands-by-crp/
