Leading coop adjustments with buyers due to COVID-19 per U.S. media sellers in 2020

Published by
J. G. Navarro,
Jan 6, 2023
During an April 2020 survey of both news and non-news media publishers in the United States, gauging the impact of the coronavirus outbreak on their business strategies, it was found that the majority of respondents from both groups were pushing campaigns to later date to accommodate the cooperation with ad buyers. What is more, 47 percent of news publishers and 38 percent of non-news publishers were working with buyers to adjust creative messaging to current needs.

Leading ways of adjusting cooperation strategies with ad buyers in light of coronavirus outbreak according to advertising sellers in the United States as of April 2020

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Source

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Release date

April 2020

Region

United States

Survey time period

April 1 to 8, 2020

Number of respondents

142 respondents

Special properties

among media publishers, media platforms and programmatic companies

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.

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