Expected channel ad revenue change due to COVID-19 per U.S. media sellers in 2020

Published by
J. G. Navarro,
Apr 18, 2024
During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on short term advertising revenues, it was found that both print and linear TV were going to see the largest reforecast of revenues between March and June of 2020, with declines reaching 32 and 27 percent respectively.

Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel

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Source

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Release date

April 2020

Region

United States

Survey time period

April 1 to 8, 2020

Number of respondents

205 respondents

Special properties

among media publishers, media platforms and programmatic companies

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.

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