During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on short term advertising revenues, it was found that both print and linear TV were going to see the largest reforecast of revenues between March and June of 2020, with declines reaching 32 and 27 percent respectively.
Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel
among media publishers, media platforms and programmatic companies
Supplementary notes
Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.
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IAB (U.S.). (April 15, 2020). Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). "Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel." Chart. April 15, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). (2020). Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). "Estimated Change in Advertising Revenue Influenced by The Coronavirus Outbreak According to Advertising Sellers in The United States as of April 2020, by Channel." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.), Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel Statista, https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/ (last visited December 21, 2024)
Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel [Graph], IAB (U.S.), April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
