Expected channel ad revenue change due to COVID-19 per U.S. media sellers in 2020

Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel

CharacteristicChange in ad revenue compared to original plan
Paid search -19%
Digital video -20%
Social media -20%
Digital audio -21%
Digital display -25%
Linear TV (broadcast and cable) -27%
Print -32%
Created with Highcharts 7.2.2Change in ad revenue compared to original plan-19%-19%-20%-20%-20%-20%-21%-21%-25%-25%-27%-27%-32%-32%Paid searchDigital videoSocial mediaDigital audioDigital displayLinear TV (broadcast andcable)Print
-35%-30%-25%-20%-15%-10%-5%0%
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Release date

April 2020

Region

United States

Survey time period

April 1 to 8, 2020

Number of respondents

205 respondents

Special properties

among media publishers, media platforms and programmatic companies

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.

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