A survey conducted in late 2019 among publishing leaders worldwide explored the importance of certain audio initiatives in the industry, and found that 53 percent of participants considered daily news podcasts and chat interview podcasts to be key initiatives for their businesses in 2020. By contrast, spoken word material was considered the least crucial business initiative among publishers. Podcasts are considered important as they can help to attract younger audiences and generate additional revenue, and will likely feature more and more in the publishing industry in years to come.
Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019
participants selected to reflect a strategic sample of select industry leaders, not a representative sample
Method of interview
Online survey
Supplementary notes
Question: There are new opportunities opening up in audio and voice with growing audiences and advertising revenue, to what extent will the following initiatives be important for your company in 2020?
Survey from 233 participants from 32 countries selected to reflect a strategic sample of select industry leaders, not a representative sample. Here the number of respondents was 217.
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Reuters Institute for the Study of Journalism. (January 31, 2020). Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/
Reuters Institute for the Study of Journalism. "Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019." Chart. January 31, 2020. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/
Reuters Institute for the Study of Journalism. (2020). Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/
Reuters Institute for the Study of Journalism. "Most Important Audio Initiatives for Publishers in 2020 According to Industry Leaders Worldwide as of December 2019." Statista, Statista Inc., 31 Jan 2020, https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/
Reuters Institute for the Study of Journalism, Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019 Statista, https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/ (last visited July 16, 2024)
Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019 [Graph], Reuters Institute for the Study of Journalism, January 31, 2020. [Online]. Available: https://www.statista.com/statistics/1119144/important-audio-initiatives-for-publishers-worldwide/
