Unsurprisingly, in response to the coronavirus outbreak, B2B brands in the United States reallocated resources from live events to webinars, among others. In fact it was found that between February and March 2020, the number of brands offering webinars grew by 36 percent, from 245 to 332.
Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020
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Number of B2B brands
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MediaRadar. (April 15, 2020). Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/
MediaRadar. "Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020." Chart. April 15, 2020. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/
MediaRadar. (2020). Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/
MediaRadar. "Number of B2b Brands Running Webinars in Light of The Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/
MediaRadar, Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020 Statista, https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/ (last visited July 16, 2024)
Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph], MediaRadar, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1119096/increase-in-b2b-webinars-due-to-covid-19-usa/