According to a 2019 survey, airline executives are looking to invest in new marketing platforms; 60 percent of them will invest more in personalization and personalization engines, while 49 percent of them will invest in booking platforms.
Main areas where airline executives will invest the most in 2019
Characteristic
Share of respondents
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Statista. (February 26, 2020). Main areas where airline executives will invest the most in 2019 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/
Statista. "Main areas where airline executives will invest the most in 2019." Chart. February 26, 2020. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/
Statista. (2020). Main areas where airline executives will invest the most in 2019. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/
Statista. "Main Areas Where Airline Executives Will Invest The Most in 2019." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/
Statista, Main areas where airline executives will invest the most in 2019 Statista, https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/ (last visited July 05, 2024)
Main areas where airline executives will invest the most in 2019 [Graph], Statista, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/1119089/areas-investments-airline-executives-worldwide/