During a March 2020 survey of B2B marketers in the United States, it was found that 43 percent of responding industry professionals were planning to invest their money in content creation instead of live events as was budgeted before the coronavirus outbreak. A further 40 percent of B2B marketers wanted to reallocate their budgets to hosting webinars, and 17 percent planned to sponsor webinars.
Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020
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eMarketer. (May 11, 2020). Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/
eMarketer. "Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020." Chart. May 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/
eMarketer. (2020). Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/
eMarketer. "Share of B2b Marketers Reallocating Live Events Budgets to Other Channels in Light of The Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 11 May 2020, https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/
eMarketer, Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020 Statista, https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/ (last visited December 22, 2024)
Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020 [Graph], eMarketer, May 11, 2020. [Online]. Available: https://www.statista.com/statistics/1119067/b2b-marketers-live-event-budget-reallocation-covid10-usa/
